In a competitive digital landscape, brands must balance organic trust-building with scalable paid growth. The following independent case studies explore how I applied real-world marketing strategies to address common challenges in digital health.
Through data-driven decision-making, content creation, and performance marketing, I gained hands-on experience in brand positioning, audience engagement, and conversion optimization—developing and executing a full-funnel strategy from organic growth to high-impact paid campaigns.
OneHealth – Organic Social Media Strategy
How can a digital health brand build trust & engagement through organic social media?
This Organic Social Media Strategy Case Study showcases how I developed a strategic organic social media approach to enhance brand awareness, drive engagement, and grow a community.
This project was an independent, hands-on case study where I applied real-world marketing strategies to solve common challenges faced by digital health brands.
One Health needed to differentiate itself from traditional healthcare brands and establish a strong online presence. The key challenges included:
✔ Low brand awareness in a competitive digital health space
✔ Lack of engaging content to drive organic growth
✔ Need for clear and extended brand guidelines tailored for social media
✔ Building a community to foster trust and credibility
✔ Lack of engaging content to drive organic growth
✔ Need for clear and extended brand guidelines tailored for social media
✔ Building a community to foster trust and credibility
My Role & Key Deliverables
I developed and executed a multi-platform organic social media strategy to build brand recognition and audience engagement.
✔ Brand & Social Strategy – Defined key audience personas, content pillars, and messaging framework
✔ Brand Guidelines – Extended existing branding for social media consistency
✔ Competitor & Market Research – Analyzed industry trends and best practices
✔ Content Creation & Social Media Management – Developed content calendars, optimized posts, and implemented engagement tactics
✔ Community Growth & Engagement – Built interactive elements to foster audience trust
✔ Performance Tracking & Optimization – Monitored social analytics and refined strategies based on data
✔ Brand Guidelines – Extended existing branding for social media consistency
✔ Competitor & Market Research – Analyzed industry trends and best practices
✔ Content Creation & Social Media Management – Developed content calendars, optimized posts, and implemented engagement tactics
✔ Community Growth & Engagement – Built interactive elements to foster audience trust
✔ Performance Tracking & Optimization – Monitored social analytics and refined strategies based on data
The Results & Key Takeaways
📈 Strengthened brand presence through a structured content strategy
💡 Built an engaged online community through storytelling and interactive formats
📊 Created scalable social media guidelines to ensure consistency across platforms
💡 Built an engaged online community through storytelling and interactive formats
📊 Created scalable social media guidelines to ensure consistency across platforms
🔍 Want the full breakdown? Download the case study now!
One Health – Paid Marketing Strategy
How can performance marketing drive subscription growth for a digital health brand?
This Paid Marketing Strategy Case Study showcases how I designed and executed a data-driven, full-funnel strategy to boost One Health’s app subscriptions. Through precise audience targeting, ad optimization, and conversion tracking, I applied real-world marketing tactics to tackle common challenges in digital health and complementing organic efforts.
The Challenge: Scaling Growth with a Limited Budget
One Health needed to expand its reach and drive higher conversions while optimizing a $5,000 paid marketing budget. The key challenges included:
✔ Low brand awareness in a highly competitive market
✔ Maximizing a limited budget for effective ROI
✔ Identifying the best-performing platforms for paid campaigns
✔ Maximizing a limited budget for effective ROI
✔ Identifying the best-performing platforms for paid campaigns
My Role & Key Deliverables
I developed and executed a data-driven paid marketing strategy focused on optimizing audience targeting, ad performance, and conversion tracking.
✔ Performance Marketing Strategy – Designed a full-funnel approach (Awareness, Consideration, Conversion)
✔ Budget Allocation & Targeting – Identified best-performing platforms and refined audience segmentation
✔ Ad Creative Development – Created high-converting Meta and Google ads
✔ A/B Testing & Optimization – Iterated on ad creatives, targeting, and landing page experience
✔ Data-Driven Insights & Reporting – Provided strategic recommendations based on campaign performance
✔ Budget Allocation & Targeting – Identified best-performing platforms and refined audience segmentation
✔ Ad Creative Development – Created high-converting Meta and Google ads
✔ A/B Testing & Optimization – Iterated on ad creatives, targeting, and landing page experience
✔ Data-Driven Insights & Reporting – Provided strategic recommendations based on campaign performance
The Results & Key Takeaways
💡 Optimized budget allocation – Identified high-performing platforms for maximum ROI
📊 Refined paid marketing strategies using real-time performance data
📈Subscription growth exceeded target – Achieved 34.5% increase vs. 30% goal
👉 Curious about the full paid marketing breakdown? Download the case study now!
